The influence of the hottest electronic publishing

2022-09-21
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The impact of electronic publishing on various roles in publishing and distribution. First, electronic publishing is an important trend. Today, with the rapid development of Internet technology and the deepening and popularization of network applications, almost every industry is considering the impact of Internet technology on itself, and the publishing industry should be one of the most thoughtful and worried industries. Internet technology not only changes the traditional publishing process in production and readers in reading habits, but also gradually infiltrates the traditional publishing industry in business forms. The traditional publishing industry is facing a more severe situation than when radio and television were born

in the traditional publishing process, people who undertake all aspects of the work play different roles and have different technical requirements, so their understanding of Internet and the incentives or impacts they receive are also different, so their understanding of Internet and the incentives or impacts they receive are also different, but one thing is certain, that is, electronic publishing has a huge influence on any role. This paper attempts to understand the impact and changes of electronic publishing on traditional publishing from these different perspectives

the traditional publishing process and electronic publishing process can be illustrated by illustrations:

Figure 1: (a) traditional publishing process (b) electronic publishing process

it can be seen in the figure that electronic publishing can basically be regarded as a publishing and publishing system formed around digitalization and networking, that is, integrating information technology into traditional publishing and reading behaviors such as, printing, publishing and reading. The most obvious difference between electronic publishing and traditional publishing is the form of information transmission, storage and output. Of course, there are other forms of electronic publishing, such as optical publishing, but the most important influence on the traditional publishing industry should be online publishing, or Internet publishing

from the literature and the information published by the journal publishing house, EBSCO estimates that 50% of the journals will be published in electronic form in the next five years; Glen cor believes that the sales of electronic information will grow by 5% to 10% in the next five years, 10% to 30% in ten years and 50% in twenty years; Some large-scale publishing houses already have many journals in electronic editions, such as Springer Verlag, Elsevier Science, etc. These internationally renowned large-scale publishing houses, in addition to their own periodicals published electronically, also participate in the publishing plans of many electronic periodicals, such as tulip electronic periodical publishing plan, OCLC's core project, cicnet's periodical cooperation solicitation plan, etc., all show the importance that the entire publishing industry attaches to electronic publishing, and they believe that electronic publishing is an inevitable development trend. According to a research plan done in Canada, the cost of electronic publishing is 28% to 48% less than that of paper publishing. This survey does not consider the initial equipment, but the cost of the whole process of, sales, ordering and transmission. From the above point of view, we can expect that electronic publishing will be an important trend

second, the impact of electronic publishing on writers

in the publishing link, those desk workers are the first to be affected by electronic publishing. They may very much welcome these influences, because most of them bring benefits, such as improving efficiency, being understood by readers faster, and seeing their own works faster. The following are the main aspects of the impact

1. change of writing mode

most authors and have been used to using word processing tools, graphic processing tools and networks to assist their own creation. This is much more efficient than their "grid climbing". They can easily find information, copy text, paste, make graphics, typesetting, etc. The original idea that relying on these tools to create will affect inspiration no longer exists. Of course, relying on digital tools to write, there are still regrets, such as the traces left during writing, "big face", also disappeared

another noteworthy thing is that with the emergence of the concept of network collaborative work and the launch of corresponding application systems, the forms of collective creation, novel Solitaire, and the joint writing of readers and authors have also changed the writing mode of writers

2. Online publishing enables authors or works to be recognized by readers faster

on March 14, 2000, on the new short story "riding the bullet" by thriller novelist Steven King, 400000 orders poured into retail stations within 24 hours, and 500000 people bought in two days. On July 25th, 2000, Steven King launched his new work the plant, which was serialized in batches on the website. He hoped that readers would automatically pay him $1 for each chapter they downloaded. He said that more than 75% of readers would continue to serialize novels if they paid. A week later, 152132 readers (76.4%) were willing to pay, setting a new record for electronic publishing in the publishing industry

new writers rely on collaterals to prosper quickly. A patent lawyer named Frank Weyer wrote a mystery novel in his spare time, which was rejected by more than ten publishers and decided to publish it on his own. He sent the abstract to 15000 students by email. As a result, 1400 Internet users downloaded the book

melisse Shapiro's horror novel was published on, priced at $10 for download and $20 for photocopying. As a result, she sold 150 downloaded copies and 500 photocopies. She used this income to print 3000 books for promotion, so she became the 123rd best seller of Amazon, and major publishers signed with her to buy the copyright of this book

3. network publishing shortens the distance between writers and readers

through the network, the author's works can be directly displayed in front of readers without passing through, publishing houses and bookstores, which makes the distance between authors and readers become very close, and the intermediate links are greatly reduced. In addition, the author and readers can also communicate directly on the Internet, so that the author can get a lot of suggestions for improvement and get feedback in time. Therefore, writing and publishing in the network environment is interactive

4. It is easier to revise the edition.

in the past, it was impossible to revise the edition quickly. At most, the publishing house mailed some supplementary materials or errata. However, in the case of the application of PCT patent by luopuhuan, the revision can be carried out every month. Even if the text has not been changed, a new version may be launched due to the improvement of the software. Of course, whether this practice of making books software will cause the author's boredom and maladjustment is another matter

5. It's more convenient to publish a Book

in the past, I wanted to publish a book. In addition to writing work, I spent a lot of energy on contacting the publishing house. I even had to contact the printing factory and sell it myself. It was really unbearable. With the development of online publishing, e-books are in full swing, and the cost of publishing has plummeted. Authors, publishers and bookstores must become a well coordinated team in order to better develop themselves

III. The impact of electronic publishing on publishers and publishers

electronic publishing is not easy to be accepted by publishers or publishers, and they may feel more impact. How to comply with the development and trend of electronic publishing technology in time, correctly guide all departments and personnel of the publishing house to arm themselves with new technology, and take positive countermeasures will be the key to whether the publishing house can maintain its leadership and profit space

1. traditional publishing is facing impact

the British encyclopedia published in 1768 can be called the most complete and authoritative encyclopedia in the world. In 1980, Microsoft hoped to cooperate with Encyclopedia Britannica and obtain the authorization of the company to publish the CD-ROM version, but failed to reach an agreement. So he turned to work with funk wagnall encyclopedia company to jointly develop Encarta multimedia encyclopedia and sell it to users together with the software. The British Encyclopedia with a history of more than 200 years was defeated by electronic publishing

at the same time, more media have entered the electronic publishing industry. Time Warner, which owns broadband cable network, cable TV programs, film production, music, time, fortune, people, sports illustrated, entertainment weekly and other internationally renowned magazines, merged with AOL into AOL timer Warner in early 2000. At the same time, an ipublish department was established, which is divided into three sub parts: Iread, Iwrite and Ilearn. The first part is Iread, providing publications; The second part is Iwrite, through which members can hand over new works to time Jiena, who will decide whether to publish books or publish them online; In the third part, the authors and experts of Time Warner will provide valuable suggestions and expertise

2. Traditional publishing has more opportunities and greater development space

in the face of electronic publishing, publishers do not get all the disadvantages. In fact, as long as traditional publishing keeps up with the development of technology, uses the network to create a new division of labor and cooperation, resource sharing environment, and connects the publishing house with authors and sellers through the network, shortens the working process time, and provides digital sales services and real-time information, electronic publishing will bring new vitality and market to publishing work, win greater development space and obtain more benefits. For example, with the help of electronic publishing, we can at least directly obtain the following benefits: no inventory: no inventory, no storage costs, transportation costs and management costs; Reduce the damage to the ecological environment; Price reduction: less paper and transportation costs; Functionality and convenience: combined with other software, it becomes more powerful and convenient; When selecting, it is easy to update and correct according to the strength, stiffness, wear resistance and other requirements of the shaft: publishing houses can easily update or revise books; Personalization: you can make different content in special pages such as the front cover or back cover according to your personal needs; Wait

3. Database publishing

information can be reprocessed, and the reprocessing cost of information is low. Therefore, how to use the information already owned by the publishing house to extract new publications is also a new opportunity and challenge for the publishing house. From the perspective of information processing, database publishing is such a model. Take out the data to be used from the database, and then print it into a table in pairs, or arrange it. The application of data warehousing and waste materials in kindergarten education and teaching has not only cultivated children's awareness of protecting the environment since childhood, but also made data storage, layout design and output printing possible in different places. Especially for the database printing and publishing system related to media, the data collection points can be distributed all over the world, and such scattered data can be stored in the database in time through the network. In order to facilitate query and update, publishing houses can establish classified information query windows on their own stations, such as guides, manuals, dictionaries, test papers, etc., which can be published in the form of online publishing instead of traditional paper publishing

4. Interactive rapid distribution and communication

online publishing has obvious advantages in information dissemination. Paper books are spread manually, while electronic publications are spread through the Internet. The essential advantage of this way of information dissemination or distribution lies in its emptiness. Region, climate and nationality do not affect the dissemination of information. Of course, electronic publishing, which is a cross space and time nature of communication, also has radio and television, but electronic publishing based on network has its unique characteristics in information communication, that is, two-way interaction. No matter radio, television, or newspapers, their mode of information transmission is one-way, and the role of information source and information receptor is relatively fixed. The communication of information is bidirectional and interactive. The receptor of information is the same as

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