The influence of the hottest metal packaging desig

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The influence of metal packaging design on shopping decisions (II)

several steps that should be followed in product packaging design

on how to carry out packaging design, experts put forward the following views:

first, start with the design of trademarks on packaging. When consumers come into contact with the trademark, their intuitive sense is that it is "related to my life", which can strengthen the publicity of packaging in the form of package, advertisement, promotion, or direct mail, as well as enhance consumers' impression of the brand by explaining the origin and meaning of the trademark to consumers

secondly, several problems that should be paid attention to in the process of packaging design:

* can reflect good quality

* the design of packaging has a sense of the times and popular trend

* choose attractive colors

* the design of product appearance should be able to attract the attention of consumers

* trademarks are easy to identify

* the product specifications should be designed to be easy to use, such as easy to transport, take, open, close, store at home, decompose, and protect the contents

thirdly, a successful product packaging design is to enable consumers to fully understand the functions and characteristics of the product after seeing the packaging. The packaging of a product cannot only require beautiful design, but also enable the product to speak by itself, and appropriately express the functions and characteristics of the product. The size of its communication power in front of consumers directly affects the performance of a product in the market

next, we take the research on the shape of metal packaging as an example to discuss how to package products. We divide it into three stages

phase I: capacity research and industry confirmation. This stage emphasizes the feasibility study of packaging improvement, and considers the practical standards and specifications of packaging capacity, material, height, etc. from a professional perspective

the second stage: consumer analysis. At this stage, after subdividing the target consumer group of the market, analyze the lifestyle and activity behavior of consumers, and find out the suitability between the new packaging design and the needs of target consumers

stage III: Research on objectives. In this stage, the purchase motivation of target consumers, the expected value of product packaging and the confusion of existing packaging design are integrated, the functions of metal packaging are listed, and the expected metal packaging is described to study the market adaptability of packaging design and confirm the choices consumers will make

the above steps objectively point out how to design packaging. It is better to teach people to fish than to teach people to fish. The design of packaging should not follow others, but have your own ideas - innovative ideas that meet the requirements of packaging specifications. We must observe and understand the shopping behavior of consumers. The popular trend of packaging combined with the opportunity of product development to form the concept of packaging design, so that the design has been updated and developed

what direction will the design idea of product packaging develop in the future

in recent years, the rapid economic development has brought people rich material life on the one hand, and on the other hand, it has also brought pressure to people's life in all aspects: the pace of life has been continuously improved, the ability of washing and testing the adhesion of smooth grease, etc. to identify the function of the products they use by themselves, and the time for purchasing goods is becoming less and less. People live in a world full of advertisements, and the complex advertising environment makes too much noise. Products are extremely rich, and people are faced with too many choices...

the requirements for the packaging design of future products are: when consumers choose products, the product packaging can not only give people a feeling of higher quality, but also consider the addition of health and care elements in the product design to meet the requirements of future consumers for product packaging

(4) it is also an inevitable trend for the new material characteristics cluster expansion project to adopt new technologies in product packaging and adhere to government guidance, industry collaboration, enterprise main body, market operation and think tank support. For the new technology applied in the future packaging design, Professor Saka Qida also put forward several bold ideas:

* packaging with temperature control. With the obvious trend of atmospheric warming, businesses in order to control the goods within a certain temperature range to meet the needs of consumers. A temperature sensing device is installed on the package of the product to meet different requirements

* interactive packaging. Flexible microelectronics technology is used on the packaging, and the content displayed on the screen will change with the environment and the needs of customers

the future does not exist in the future world, but in people's consciousness and imagination. With the development and application of new technology, people's beautiful imagination becomes a reality. Packaging breaks through the limitations of the original graphic design creativity, and its expression forms will be richer and more vivid. The application of new technology will become an important development trend of packaging in the future

like enterprise management, the development of product packaging design is changing with each passing day, but in the process of its development, it also follows this truth: in this highly competitive society, products must change constantly to adapt to the changing market demand. The only constant in this process is change. We should always pay attention to the changes of the market and consumers. Only in this way can we truly grasp the latest trends of packaging design and put forward the packaging design that best conforms to the consumption trend and trend to ensure the competitiveness of products in this regard

Jia Qing Jiangsu Tongda Co., Ltd.

China's packaging industry

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